Qualitative research case study approach

MAYRING, a, [14] [64] According to MAYRING a, [15];[15] the main idea here is to give explicit definitions, examples and coding rules for each deductive category, determining exactly under what circumstances a text passage can be coded with a category.

The most common data collection activity in this phase involves counting--materials distributed, number of people attending activities, broadcasts of the television or radio ads, media coverage of events, phone calls to the organization--to ensure that the project proceeds as intended.

Additional relevant documentation, such as financial statements, time-lines, and short biographies, often referred to in the case study as exhibits, and multimedia supplements such as video-recordings of interviews with the case subject often accompany the case studies.

Qualitative research

These elements delineate case study from other forms of research and inform the critical aspects of the research design and execution. Post-positivism is evident in how he defines "case study as a form of empirical inquiry" p.

Bounding the case is essential to focusing, framing, and managing data collection and analysis. Over the last 50 years, case study has been re-established as a credible, valid research design that facilitates the exploration of complex issues.

While having a disciplined approach to the process and acknowledging that case study can use quantitative methods, STAKE's approach is underpinned by a strong motivation for discovering meaning and understanding of experiences in context. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.

Qualitative methods used in social marketing include observations, in-depth interviews and focus groups.

Case Study Research Design

Social marketers working to promote health have learned that rigorous quantitative research surveys do not necessarily provide all of the data needed to develop effective communications. In this case, the investigator decides to also conduct open-ended interviews with key members of each organization using a check-list to guide interviewers during the interview process so that uniformity and consistency can be assured in the data, which could include facts, opinions, and unexpected insights.

Evaluate and Analyze the Data The researcher examines raw data using many interpretations in order to find linkages between the research object and the outcomes with reference to the original research questions. That is, expert or bystander observers examine the data, interpret it via forming an impression and report their impression in a structured and sometimes quantitative form.

They typically utilize one or two instances of an event to show the existing situation. Why do non-profit organization participants use the network. However, depending on the depth and range of the extant literature, the initial focus of the case study may be quite focused or broad and open-ended.

Some dismiss case study research as useful only as an exploratory tool. Reference service in university libraries, two case studies. Qualitative paradigms are broad and can encompass exploratory, explanatory, interpretive, or descriptive aims.

Advantages of case study method include data collection and analysis within the context of phenomenon, integration of qualitative and quantitative data in data analysis, and the ability to capture complexities of real-life situations so that the phenomenon can be studied in greater levels of depth.

Element. Description. The case. Object of the case study identified as the entity of interest or unit of analysis. Program, individual, group, social situation, organization, event, phenomena, or process.

Volume 7, No. 1, Art. 21 – January The Use of Qualitative Content Analysis in Case Study Research.

Five Approaches to Qualitative Research

Florian Kohlbacher. Abstract: This paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a (text) interpretation method in case study research.

Case Study

First, case study research as a research strategy within qualitative social research is briefly. A popular method of qualitative research is the case study (StakeYin and is useful in a coordinated research approach studying phenomenon in diverse ways in different environments with distinct stakeholders.

In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

Case studies can be produced by following a formal research method. These case studies are likely to appear in formal research venues, as journals and professional conferences.

Qualitative research case study approach
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Integrating Quantitative and Qualitative Methods in Social Marketing Research